Trademark Preparation, Prosecution & Maintenance

We work to ensure your brand identity is protected and will stand out in the U.S. and worldwide.

A trademark is a word, phrase, symbol, design, or a combination of these elements that identifies and distinguishes the source of goods or services from those of others.

Key Considerations About Trademarks:

Identification:

Trademarks help consumers recognize and differentiate your products or services from competitors.

Legal Protection:

Trademarks provide legal protection for your brand, preventing others from using similar marks that could confuse consumers

Dispute Resolution:

Resolution through negotiation between the businesses to identify common ground and reach a solution..

Types:

Trademarks are used for goods, while service marks are used for services.

Registration:

While you can establish rights to a trademark by using it, registering it with the U.S. Patent and Trademark Office (USPTO) offers broader protection, including nationwide rights.

Policing and Enforcement:

Investigating the unauthorized use of your trademark protects your business from counterfeiting, trademark infringement, loss of trademark strength, erosion of trust/revenue and more. Identifying such threats and assessing the risk they pose should be discussed before a conflict is instituted against an “infringer”.

Strong trademark brands help businesses cultivate customer trust and increase business value, culminating in long-term growth and success.